The Sales Association

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The Sales Association is the premier association for sales and business development professionals from all industries.

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Kendra Lee commented on Kendra Lee's blog post 'Give Your Prospecting Legs with Social Media'
People are watching us on their social networks and that gives us an opportunity to get new prospects who we might not have found any other way. Besides as a research tool, how are you using social media in your prospecting?
Sep 1, 2010
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Give Your Prospecting Legs with Social Media

Social media is all the buzz in prospecting lately. You hear about it everywhere with Facebook Fan pages, tweeting, and LinkedIn profiles. You may even have an account on several different social networks. But have you given thought to how to use it to increase your prospecting results, or do you just see it as something fun to do when you have time?Or, is it possible that you're one of the skeptics who don't believe social media can really bring you new prospects?Let's ponder that for a…See More
Blog post by Kendra Lee Sep 1, 2010
1 Comment
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Kendra Lee commented on Kendra Lee's blog post 'Prospecting Letters Still Open Doors'
I thought sales letters were nearly dead, but suddenly they seem to be working. Even though sellers all use email and social media, customers still value the personal touch that a handwritten note brings. Have you given up on them?
Aug 6, 2010
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Prospecting Letters Still Open Doors

I’m often asked about the effectiveness of letters as a prospecting strategy in today’s electronic world. You see email, cold calling, and webinar tips, but rarely hear about letters.Direct mail has fallen off considerably. Anything suspected to be a sales approach gets tossed in the name of productivity savings. It’s harder than ever to ensure your letter reaches the intended recipient. Even when you pay the extra money to send it via Express Mail it’s frequently an assistant who opens your…See More
Blog post by Kendra Lee Aug 6, 2010
1 Comment
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Kendra Lee commented on Kendra Lee's blog post 'Get Proactive About Referrals'
I'm researching referral programs to incent customers to proactively offer referrals. Do you have a program that's working for you?
Apr 8, 2010
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Kendra Lee commented on Kendra Lee's blog post 'Cool Sales Tools to Make Prospecting Easier'
I’m always on the look-out for cool new tools like the ones in this article. What other web-based tools do you use that increase your sales productivity?
Feb 27, 2010
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Kendra Lee commented on Kendra Lee's blog post 'No Voicemail = A Missed Opportunity'
This article has gotten alot of buzz from different sellers. Everyone has a perspective about voicemail. Many people don't want to leave one, but I still believe that if you don't, you've wasted your time with a potential great…
Jan 23, 2010
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Christopher F. Geswein is now a member of The Sales Association Oct 23, 2009
Welcome Them!
 

Blog Posts

Kendra Lee

Give Your Prospecting Legs with Social Media

Social media is all the buzz in prospecting lately. You hear about it everywhere with Facebook Fan pages, tweeting, and LinkedIn profiles. You may even have an account on several different social networks. But have you given thought to how to use it to increase your prospecting results, or do you just see it as something fun to do when you have time?



Or, is it possible that you're one of the skeptics who don't believe social media can really bring you new…

Continue

Posted by Kendra Lee on September 1, 2010 at 4:31pm — 1 Comment

Kendra Lee

Prospecting Letters Still Open Doors

I’m often asked about the effectiveness of letters as a prospecting strategy in today’s electronic world. You see email, cold calling, and webinar tips, but rarely hear about letters.



Direct mail has fallen off considerably. Anything suspected to be a sales approach…

Continue

Posted by Kendra Lee on August 6, 2010 at 6:30am — 1 Comment

Kendra Lee

The Prospecting Dilemma

Whether you’re sending an email or cold calling, you need to grab the attention of your contact and make them want to talk with you. But too often sellers spew on about their product or lead off with a trap question that screams sales person.

The solution to this prospecting dilemma used to be to start your discussion as a business conversation rather than a traditional semi-scripted cold call. You based it on needs you uncovered in research…

Continue

Posted by Kendra Lee on June 28, 2010 at 2:30pm

Colleen Stanley

Intent: The #1 Factor to Increase Sales Results

How does a sales manager teach intent? It’s by far the most difficult sales knowledge for a sales manager to impart to their team.…

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Posted by Colleen Stanley on June 23, 2010 at 10:17am

Kendra Lee

Get Proactive About Referrals

Once you've set up a Referral Rewards Program, the next step is to get proactive and make asking for referrals a part of your sales and account management processes. This way you aren't waiting for clients to think of you to offer them up. With a good process in place, you create a steady stream of referral prospects while letting your customers know how important referrals are to you.



You can enlist everyone in your organization who works with your clients to ask for… Continue

Posted by Kendra Lee on April 8, 2010 at 12:08pm — 1 Comment

 
 
 

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Jeffrey A. Roth

The Cost of eLearning 2.0

In a recent article by Howard Schechter, eLearning consultant for eLearn Magazine, Mr. Schechter…Continue

Tags: content, networking, social, distribution, saas

Started by Jeffrey A. Roth Jul 21, 2009.

Jeffrey A. Roth

Networked Learning for Corporations – Be a Game Changer

As the haze begins to clear from the horizon of today’s business headlines, companies that only provide formal learning to employees have and will continue to limit their ability to adapt to changes…Continue

Tags: networking, software, social, training, corporate

Started by Jeffrey A. Roth Jul 8, 2009.

Administrator

Who was your mentor and what did they teach you? 5 Replies

Do you have a mentor that helped you succeed in sales? If so, what were some of the "gems" they shared with you? Why did you choose them to mentor you?

Started by Administrator. Last reply by Bernadette Xiong May 5, 2009.

Administrator

Your Most Difficult Lesson

What was the best piece of wisdom you gained from the "School of Hard Knocks?"

Tags: Learned, Lessons

Started by Administrator Apr 17, 2009.

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